Amul in the creative had written ‘Exit the dragon’ in … September 09, 2020. Trending. Covid-19: US revises its travel advisory for Pakistan, places it at Level 3; India continues to be in the'do not travel' list – Economic Times ; The global reach of the Chinese government's hackers and thieves – US Embassy in Georgia ; Faced with Prospect of 'Siachenised' LAC, Indian Army Prepares ... ET Intelligence Group: Even as the Covid-19 pandemic disrupted several consumer businesses, the country's largest food and dairy company grew strongly despite a nationwide lockdown that came as a reality check for India's consumer goods sector.Here are the five lessons in strategy that fast-moving consumer goods (FMCG) companies can imbibe from Gujarat Cooperative Milk Marketing Federation ... Amul sales turnover has jumped by nearly five times in the past decade from ₹8,005 crore in 2009-10 to ₹38,542 crore in 2019-20. - THE HINDU While it may continue to record profits and revenues as a company, the brand has lost its sheen over the years and needs to rejuvenate to keep up with the changing times.” Amul needs to keep ... Amul's exports have been steadily rising in the last few years. In 2011-12, it had exported milk products worth Rs 90 crore, which rose to Rs 140 crore in 2012-13. On top of it, this year the depreciation of the Indian currency vis-a-vis the dollar has also helped on the export front. The rupee has touched 64.4 levels vis-a-vis the dollar in August 2013. Sodhi admitted that "The rupee ... Amul is manufacturing on one side and making milk and milk products available to crores of customers. But one also has to see the other side of Amul, which is the procurement of milk from 36 lakh families. So as far as procurement is concerned, there is absolutely no problem. The government is allowing procurement of milk from the village ... Amul, however, is likely to buck this trend. As unorganized trade and small dairies withdrew from milk procurement, Amul received 15-17% more milk from farmers. Demand for Amul’s liquid packaged milk went up by 5-7% compared to pre-COVID times as households chose a trusted brand over loose milk.
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